To tell doctors about the health risks of tobacco use and alcohol abuse would surely bore them to tears. Where is the well-informed modern secondary schoolchild who does not know that tobacco is the only consumer product that harms every person exposed to it and kills half of those who use it regularly as intended? In 2009 the American Cancer Society published the 3rd edition of 'The Tobacco Atlas', available also online. It is a clear, concise, comprehensive, authoritative 128-page compendium of all anybody needs to know about the menace of tobacco. That the tobacco epidemic killed 100 million people in the 20th century and could kill a 1000 million, i.e., a billion in the 21st century is common general knowledge.